Larry Goist, CEO & founder of LMS Insurance group started the agency in 2017 with one thing in mind, creating a lifetime relationship with his clients. Originally called “Lifetime Marketplace Solutions”, he wanted to convey to his clients that LMS wasn’t going to be just another transactional insurance agency, but one that connected with and cared about its community.

Larry has been the driving force behind LMS’s remarkable success and continues to push to help as many people as he can in the senior market. As a public speaker, Larry has presented at over 100 Medicare seminars with one goal in mind, empowering seniors to take control of their healthcare. Larry has won numerous awards as a top insurance producer including most recently being a top 5 producer in the state of Ohio for UnitedHealthcare and Devoted Health in 2022.

Mr. Goist has a bachelor’s degree from Youngstown State University in Communications. A lifelong entrepreneur, this is Larry’s second business endeavor as he had previously owned a landscaping company as he made his way through college. Licensed to help people in 13 states nationally, he continues to expand his scope of products as LMS now helps people with Medicare, Life Insurance, Affordable Care Act, Home, Auto and Commercial insurance.